Digital Marketing Performance Specialist

Job Description

dotsure.co.za, a proud member of Badger Holdings SA, is seeking a Digital Marketing Performance Specialist to join our growing team in George. If you’re passionate about creating impactful campaigns, driving measurable results, and contributing to a fast-paced, innovative environment, this role is for you. You’ll lead in planning, executing, and optimizing high-performance campaigns while ensuring operational continuity in our digital marketing efforts.

Requirements

• Minimum of three years managing digital campaigns, including B2C products
• Expertise in Google Ads, Meta, LinkedIn, and programmatic tools
• Proficiency in analytics platforms (Google Analytics, HubSpot, etc.)
• Strong analytical and problem-solving skills
• Exceptional attention to detail and organisational ability
• Customer-focused with a commercial mindset
• Collaborative team player who thrives in a fast-paced environment
• Proactive and results-driven with a passion for innovation

Responsibilities

• Strategise and execute campaigns across Google, Meta, LinkedIn, and programmatic platforms
• Use data and insights to continuously optimise campaign performance, enhancing ROI and meeting KPIs
• Collaborate closely with the digital team to align campaigns with business objectives
• Work with senior digital marketing specialists and foster knowledge-sharing
• Produce detailed campaign performance reports, turning analytics into actionable recommendations
• Stay ahead of industry trends, bringing fresh ideas to the table and driving continuous improvement in campaign strategies